At Signature Style PR + Marketing, we believe in straightforward pricing and understand that you want to know what you will pay for a service before the work is done.

Our pricing model is based on flat, reasonable rate of $80 an hour, and our estimates reflect the number of hours it will take for us to complete the scope-of-work in the project. Because we are a service-based business, our rate reflects what the fair market value is for our expertise and skills. We provide quality work, fast and efficiently with minimal revisions.

With this rate as the foundation for our project estimates, we work with each and every client to determine what billing method makes the most sense for your specific needs: By the hour, by the project or on retainer. 


Hourly-based Pricing

When you have way too much work to do, and you need a little bit of outside help, turn to us. Our hourly pricing model is based on the exact number of hours spent to complete a project: We work 10 hours, you get billed for 10 hours.

With this billing method, the scope-of-work will include a specific hours allocation, and we will provide you with regular updates on our progress compared to what you have budgeted.


Project-based Pricing

When you have a specific project you need our help and expertise on, our project-based pricing model makes a lot of sense.

Because we have years of experience in developing content for clients, we are able to provide you with a snapshot of project-based services we can help you with and the hours we estimate will be needed to complete.

Press release, product release or company announcement — 4 to 10 hours

  • Variables we consider and outline in our scope-of-work estimate include:
    • Subject matter
    • Reference materials provided by the client
    • Research required
    • Number of interviews required
    • Distribution 

Feature articles and case studies - 16 to 24 hours

  • Variables we consider and outline in our scope-of-work estimate include:
    • Word count and deliverables deadline
    • Reference materials provided by the client
    • Required research
    • Number of interviews required
    • Pitch/placement support
    • Project coordination required. For example, we can arrange on-site photography and/or video to go with the article.

Newsletter content creation — 6 to 12 hours

  • Variables we consider and outline in our scope-of-work estimate include:
    • Word count and deliverables deadline
    • Subject matter
    • Reference materials provided by the client
    • Required research 
    • Number of interviews required

Blog posts/web content — 3 to 16 hours

  • Variables we consider and outline in our scope-of-work estimate include:
    • Word count and deliverables deadline
    • Subject matter
    • Reference materials provided by the client
    • Required research
    • Reference materials provided by the client
    • Required research 
    • Photography/imagery needs

Content editing

  • From proofing to heavy editing, we will provide estimated hours based on word count and deliverables deadline.

Other projects we can most help with but will need to discuss more in-depth with you before giving an hours estimate range include:

  • White papers
  • Press conferences/ special events 
  • Video
  • Social media
  • Collateral materials
  • Sales/training materials

Don’t see your needs listed above? Send us an email, and we’ll give you a call to discuss an estimate!  


Retainer-based Pricing

When you really want to get proactive with your marketing efforts or need additional help to execute an established campaign, contracting our services on retainer may be the most cost-effective option.  

Our retainer-based model is set on an agreed-on number of hours each month we will work on your behalf, and in return, you will receive priority access to our skills and expertise. We accept retainer-based clients with budgets from $2,000 to $10,000 per month, and we only offer our retainer-based services to 4 to 10 clients at a time.

In setting up a retainer-based relationship with us, we work one-on-one with each client to:

  • Discuss goals, objectives, strategies and tactics
  • Establish a timeline and benchmarks for desired results
  • Develop a specific scope-of-work that factors in any additional costs (hard costs) beyond time that may be needed to execute the plan
  • Agree on the effort and set up a monthly billing structure

We can help!

We realize that marketing is not a one-size-fits-all business. If you not see what you’re looking for in the information we provided above, send us an email or give us a call @ 515-988-9481.  We’re happy to discuss your specific needs and provide a customized pricing estimate for you.