Marketing to Hispanics in the Construction Industry - Diversify Your Tactics

Marketing to Hispanics in the Construction Industry - Diversify Your Tactics

The American construction industry is changing: At nearly 23 million, people of Hispanic (or Latino)* ethnicity represented 15 percent of the U.S. labor force in 2011. It is  important for construction companies to focus marketing efforts on engaging this customer base.

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Rethink your marketing communications plan

Rethink your marketing communications plan

The days developing a comprehensive marketing communications for the year are over. Instead, marketing should be all about defining your goals for the year, setting fundamental strategies and milestones to reach them, and making a lot of little tactical adjustments along the way to get to where you want to go. 

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