Marketing to Hispanics in the Construction Industry - Diversify Your Tactics

Marketing to Hispanics in the Construction Industry - Diversify Your Tactics

The American construction industry is changing: At nearly 23 million, people of Hispanic (or Latino)* ethnicity represented 15 percent of the U.S. labor force in 2011. It is  important for construction companies to focus marketing efforts on engaging this customer base.

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How did I get here?

How did I get here?

We believe there is room for another model — a virtual one. It’s a model that brings great freelancers together and provides a network of support that these individuals can’t get on their own. Our goal isn’t to replace full-service agencies. We just simply want to provide companies with an alternative option to accomplish their marketing needs.

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