Traditional advertising is still effective in a socialized world

Traditional advertising is still effective in a socialized world

In today’s data-driven marketing world, it’s becoming more popular for marketing departments to question the effectiveness of traditional paid advertising (i.e. print ads in trade magazines). However, advertising in the traditional form is still an important part of the brand-building process, and when done with intention it really can do an effective job of generating leads. 

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6 Tips for Developing Press Releases for the Trade Media

6 Tips for Developing Press Releases for the Trade Media

The goal of a press release is to get someone to read it and take action. Too many people focus on just getting a release printed. When you make quality your goal, I guarantee your release will not only be published, but it will also spur people to take action in the form of reading the release all the way to the end, visiting your website and/or reaching out to a sales person.

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