Download your copy of the Marketing Communications Roadmap for the Construction Industry

Download your copy of the Marketing Communications Roadmap for the Construction Industry

We recently developed a Marketing Communications Roadmap for the Construction Industry as a way to help construction business owners drive sales opportunities and deliver results through a proactive marketing communications effort. Download your copy today. 

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Write a better press release using the Inverted Pyramid

Write a better press release using the Inverted Pyramid

To make sure you are getting the most bang-for-your-buck from your press release, it is important that the content is structured in the right way to grab readers’ interest and keep their attention. The inverted pyramid is a writing style used by journalists and other writers to illustrate how information should be prioritized and structured in a text.

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6 Tips for Developing Press Releases for the Trade Media

6 Tips for Developing Press Releases for the Trade Media

The goal of a press release is to get someone to read it and take action. Too many people focus on just getting a release printed. When you make quality your goal, I guarantee your release will not only be published, but it will also spur people to take action in the form of reading the release all the way to the end, visiting your website and/or reaching out to a sales person.

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