Focus on Content to Keep Your Website Relevant

Focus on Content to Keep Your Website Relevant

Your website is one of the most powerful content marketing tools. It helps potential customers find you, it keeps current clients knowledgeable about you, it helps you establish credibility in your markets and it leaves an impression about what kind of company you are. 

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6 Tips for Developing Press Releases for the Trade Media

6 Tips for Developing Press Releases for the Trade Media

The goal of a press release is to get someone to read it and take action. Too many people focus on just getting a release printed. When you make quality your goal, I guarantee your release will not only be published, but it will also spur people to take action in the form of reading the release all the way to the end, visiting your website and/or reaching out to a sales person.

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