From the Show Floor — The Rental Show

From the Show Floor — The Rental Show

Tradeshow season is truly one of my most favorite parts of being a PR consultant in the construction industry. For me, it is a time when I not only get to see my clients in person and interact with them face-to-face instead of through emails or via conference calls, but I also get to fully immerse myself in their business and really understand the issues they face each and every day in the industry. 

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Product launches are never done — 5 tips to expand your reach

Product launches are never done — 5 tips to expand your reach

A product launch is never done.

It is time to replace the word “launch” with “marathon.” To reach all of your potential customers, it’s going to take a lot of time and effort — just ask your sales team. A good start out of the blocks will give you momentum, but you still have to finish the race.

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