Here's a list of the PR efforts you should be doing before, at and after a tradeshow...Read More
Tradeshow season is truly one of my most favorite parts of being a PR consultant in the construction industry. For me, it is a time when I not only get to see my clients in person and interact with them face-to-face instead of through emails or via conference calls, but I also get to fully immerse myself in their business and really understand the issues they face each and every day in the industry.Read More
A product launch is never done.
It is time to replace the word “launch” with “marathon.” To reach all of your potential customers, it’s going to take a lot of time and effort — just ask your sales team. A good start out of the blocks will give you momentum, but you still have to finish the race.Read More
If you’ve never worked with an outside marketing consultant before, you may ask yourself what does a marketer or PR professional do at a tradeshow, and how do they add value in your company's booth?Read More