After committing to a steady content marketing strategy, it’s easy to get disappointed when those analytic numbers don’t immediately climb.
Several years ago when I first started blogging, I was so excited to check the analytics every day. I wanted to see what kind of results were generated the moment I hit “post.” And while any bit of traffic in those early days was pretty exciting, my commitment to the process lapsed when I didn’t see quick growth.
Even today, I will sometimes find myself questioning whether anyone is paying attention. Then, I find myself having a conversation with someone who has read a post and found it helpful. And, that makes it all worth it.
If those conversations aren’t enough for you, I want to encourage you to check out post that Tim Ferriss recently penned on LinkedIn Pulse — A Few Thoughts on Content Creation, Monetization, and Strategy.
In the post, Tim answers a few questions from a follower, who wrote into him. This is the section that stands out to me and is a good reminder of the benefits executing a sustainable content marketing effort with quality, valuable information at the core.
I believe Tim’s approach should be the strategy that most manufacturers implement, which means instant results should not be expected. Instead, you should focus on developing content that answers your customers’ most common questions. While this approach doesn’t move the analytical needle quickly, it will help you grow your relationship with current customers and build trust with potential new ones.
Play the long game.