World of Concrete — It’s Good to See and Be Seen


Greetings from Las Vegas! It’s World of Concrete week, and I’m on-site with one of my clients, coordinating one-on-one meetings with industry trade media. Day one is in the books, and we’ve already logged 12 editor visits, which included three video interviews. A PR person’s definition of a great day on the show floor!

But for me, more satisfying than the professional achievements of the day were the little moments that were good for my soul personally. The few minutes here and there that I got to say “hello” to someone I hadn’t seen in a year or two. The unexpected meet-ups with friends who I haven’t chatted with in a while. The “hey, how are you doing?” chats before the editors would start their tour of my client’s booth. I heard about birthdays, grandkids, kids’ activities and so much more. Those moments here and there throughout the day made the long hours standing on the tradeshow floor totally worth. It was good to see and be seen.

I am a very social person, but as an independent contractor the majority of my interactions with my clients, the media and my peers are not in person but rather on the phone, via email or on social media. My ability to conduct business virtually is a blessing…but also a curse. It is a blessing because it has allowed me to work with clients located in different time zones (and different continents!) without any disruption in getting the work done. It’s also been wonderful because it’s allowed me to be a working mom while staying at home. It’s the best of both worlds!

But it is also tough because I don’t often get out of my office and connect with people in person. This makes weeks on the tradeshow floor one of my favorite jobs that I do for my clients because I have a chance to see what’s going on in the industry, connect with old friends, meet new people and enjoy seeing and being seen.

Today was an action-packed day, and tomorrow promises to be just as busy. If you are at the show, stop by the Terex/Genie booth (C5861) and say hello. I look forward to seeing you!