I went to my first tradeshow 16 years ago -- it was CONEXPO. After that show, I was hooked. It was a ton of work, but every second was exciting. I have a lot less hair now, but I still get excited about working a tradeshow. It’s a great opportunity for us marketers and PR professionals to network with media friends and clients, as well as to learn more about the industries we serve.
This week, I’m at World of Concrete. From what I’ve read, it will be the biggest World of Concrete yet. That’s great news for everyone in the concrete construction industry. It says that our industry is growing strong again.
If you’ve never worked with an outside marketing consultant before, you may ask yourself what does a marketer or PR professional do at a tradeshow, and how do they add value in your company's booth?
First and most important, we go to tradeshows to support our clients -- to make sure they have everything they need, when they need it, to have a successful show. This includes arranging meetings between them and editors of industry publications to talk about their equipment and services. Our clients Terex Construction and Eye Trax are at World of Concrete this week, and both have a busy week of media visits lined that will result in editorial coverage for their companies after the show. That’s one way of making your tradeshow investment result in a great return.
We will also spend a lot of time networking with exhibitors, associations and the media. Amber and I care about what is happening in the industry. We also know that by staying up-to-date on the latest industry trends, we can do a better job of positioning our clients as industry experts and continue to be a valuable resource for industry media.
We also attend tradeshow to continue to learn about the our clients' businesses and the industries they serve. We know that our commitment to education makes us a better resource and more effective at our jobs.
Hope you’re have a great show! You can check out more of the action at World of Concrete’s 2015 WOC Photo Album.