From the Show Floor — The Rental Show

Greetings from New Orleans! Most days, I work from the comfort of my home office, but this week, I’ve been in NOLA working alongside one of my clients, Terex Construction, at The Rental Show (If you want to know more about how we work with clients at tradeshows, check out Todd’s blog post “We Love Tradeshows!"). It’s been a whirlwind three days of media appointments, press conferences, team dinners, customer events and client meetings.

And, that’s just me acting in an official capacity…I also made time to catch up with good friends, do a little sightseeing and enjoy some yummy Cajun cuisine.

Tradeshow season is truly one of my most favorite parts of being a PR consultant in the construction industry. For me, it is a time when I not only get to see my clients in person and interact with them face-to-face instead of through emails or via conference calls, but I also get to fully immerse myself in their business and really understand the issues they face each and every day in the industry. I love having the opportunity to listen to the sales team talk with customers, hearing about new business challenges and proposing a solution to solve them. I enjoy having hands-on experience with their products, walking around the new equipment and seeing the new bells and whistles in person rather than just looking at the specs on a sales sheet. But most of all, I get as excited as my clients do when the land a new customer or make a big sale.

It’s been a great few days here at the show, and I am energized and ready for what’s coming this year!

But because the season is over as quickly as it starts, I often forget how exhilarating yet exhausting working on the show floor can be. At the end of each day, my head is always so full of all the exciting things I saw and did, while my feet and back ache from the long hours standing on the convention center’s concrete floor. I’m sure my fellow marketers can relate. So as I get ready to sign off from NOLA and head home, I have to admit there are parts of me (my feet in particular) that are a little bit excited that tradeshow season is nearly over and business gets back to usual tomorrow.

Wishing my clients and other exhibitors a good rest of the show and safe travels home today. See you next season!