It’s Time to Get Involved!

A few weeks ago, Todd blogged about how it’s time for us marketing professionals to shed the marketing “survivor mode”. His theory is that to focus on growth, we need to take bold action and set new goals.

Since Todd’s post, I’ve been thinking about what I’ve done lately to shake things up. Because as the old saying goes, “If you want something you have never had, you must be willing to do something you have never done…” 

I tend to be a very routine person. Although I get excited about change, I admit I’m not usually the one seeking it out. But as a business owner, I know deep down that new opportunities don’t just land in my lap. I need to do more to make them happen.

One way to do that is to be more active in professional organizations like PRSA or AMA, as well as industry organizations. Sure, there are so many good reasons to join these groups ─ networking and educational opportunities, annual conferences, access to resources like job banks, membership directories and research ─ but what I’m suggesting is to actually get involved beyond just signing up and paying membership dues. Take advantage of the opportunities these organizations have to offer! Listen in on the monthly webinars…submit an article for the newsletter…attend a networking event…and so on.

For example, Todd and I both serve on the Board of Directors for the Construction Writers Association (CWA). CWA provides a forum for networking and sharing ideas with communications professionals in all segments of the construction industry, including journalists, writers, editors, public relations practitioners and marketing professionals. By getting involved in CWA, we have developed a better appreciation for and understanding of the issues and trends that influence and affect the construction industry each and every day. 

And, it has given us the opportunity to connect and network with some really awesome people outside our walls to get fresh perspectives and opinion about what’s going on. For us, getting involved has been invaluable in growing our business and expanding our opportunities.

If you’re like me and ready to accept the challenge of shedding the “survivor” mode this year, now is the time to get involved! Find an organization that appeals to you* and don’t just join ─ become an active participant. I know that you’ll quickly realize the benefits!

*Are you in the construction industry and looking for ways to get involved? The CWA is hosting an annual membership drive and would love to have you consider joining our organization!

For more information, visit: or contact William R. Tolley, Construction Writers Association at 773-687-8726 or