Public relations and content marketing for construction equipment brands.
ABOUT US
For more than 25 years, Signature Style PR has helped construction equipment manufacturers and companies across the trades tell their stories, earn trade media coverage and connect with the customers who matter most. Our mission is simple: connect you with your target audience, build brand awareness and help you reach your business goals through strategic public relations and content marketing.
Led by Amber Reed and Todd Versteeg, Signature Style PR brings deep industry knowledge and a hands-on, collaborative approach to every engagement, from targeted campaigns and product launches to business development support.
What sets us apart is immersion. We learn your industry, follow the issues and trends that shape it and bring that understanding to every recommendation we make. With us as your partner, you get a team invested in your success and fluent in your world.
Ready to see the difference? Reach us below to elevate your brand, open new opportunities and get measurable results.
PARTNER
Not many people can say this, but I wake up every day excited to find out what projects, and sometimes what challenges, clients have in store. Communications are not one-size-fits-all. Each client's needs are unique, and I approach every engagement in a way that addresses real pain points and fits the business.
Over my career I have worked at agencies, served on in-house marketing and corporate communications teams, consulted independently and built a successful small business. Across all of it, I've developed best practices my clients can use to get the results they want from their marketing and communications.
My skill set spans research and measurement, writing and editing, planning and execution, and public speaking in both business-to-business and business-to-consumer settings. My areas of expertise are public relations, content and outbound marketing and corporate communications.
I can't wait to work with you!
☎️ 515-577-4639 · ✉️ [email protected]
PARTNER
I'd be glad to be part of your next communications or content project. I'm a creative problem-solver with a deep interest in product development, and I focus on showcasing what sets your offerings apart from the competition.
My background operating heavy equipment on job sites and working closely with manufacturing teams across industries gives me a practical understanding of the products I write about. Over my career I've helped develop communications and content campaigns that have earned recognition across business-to-business marketing.
Launching a new product or service is the most rewarding part of my job. Helping a company share years of hard work and innovation, and making sure that enthusiasm reaches customers and the people who influence them, is what I do best.
I've had the privilege of working with companies of every size, from start-ups to global brands.
Now, I am eager to leverage my experience and expertise to propel your success!
☎️ 515-988-9481 · ✉️ [email protected]
LET'S CONNECT
Talk with a construction equipment public relations and content marketing team that knows your industry. Signature Style PR is based in Pella and Urbandale, Iowa and works with manufacturers, dealers and trade brands wherever they are.
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A note on availability. Our client roster is currently full. We are taking a short waitlist for engagements starting in early 2027. Send us a note below and we will let you know as soon as a spot opens.
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We are focused problem-solvers and doers. We work hard to understand our clients' products and services, their customers and the people who influence buying decisions, and we believe in delivering meaningful value.
Our passion is helping great companies and great people grow their brand presence and do outstanding work together. That's what creates a Signature Style.
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Amber Reed
Phone: 515-577-4639
Email: [email protected]
Todd Versteeg
Phone: 515-988-9481
Email: [email protected]
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